College Leaders Turn to Blogging

If there was ever a relevant story, this has to be it. Small selection:

While some colleges and their presidents have seen their reputations shredded on student blogs, and others have tried to limit what students and faculty members may say online, about a dozen or so presidents, like Dr. McGuire, are vaulting the digital and generational divide and starting their own blogs.

Veterans of campus public relations disasters warn that presidents blog at their peril; “an insane thing to do” is how Raymond Cotton, a lawyer who advises universities and their presidents in contract negotiations, describes it. But these presidents say blogs make their campuses seem cool and open a direct line, more or less, to students, alumni and the public.

There is also a section discussing student blogs, a topic that has recently been receiving a fair amount of attention at Cornell:

Bob Johnson, a consultant to many universities on marketing, said he was mystified that university officials had not generally embraced blogs. Mr. Johnson said student blogs, for example, could be a “hugely effective” recruitment tool, even if they carried the implicit promise — or threat — of uncensored truth, however unflattering.

There you have it.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: